UK shoppers intend to spend more on Father’s Day this year, with total expenditure on the event forecasted to reach £799m, according to research by retail and shopper marketing agency Savvy.
The poll found 45% of consumers will be trading up to buy more expensive food and drinks to celebrate the occasion, while buying a personalised gift is on the cards for 46% of shoppers.
However, the survey found 70% of shoppers are bored by the Father’s Day products in shops and 58% of consumers say that they would spend more if better gifts were available.
The research found that 65% of consumers plan what to buy ahead of the day and 47% will be leaving gift purchasing to the last minute.
In addition, the poll found shoppers located in the north of the UK are more likely to get involved in Father’s Day, while consumers aged 35-44 are most likely to participate, followed by those aged 18-24.
(Article by Liz Wells, talkingretail.com)
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