Yes. Customers that feel valued spend more money.
Brands that are willing and able to provide clear value to customers, and take the time to develop deeper connections within their target market have significant advantages in the face of increased competition and market saturation.
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89% of market leaders expect to
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compete primarily on the basis of
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customer experience in 2018.
Source: Gartner
Brands of the future must be in the business of relationships, not just the business of sales. So, while new businesses are fighting for growth, established players can place their attention on the market share they already enjoy.
Customers that feel valued spend more money. So make sure to pay extra attention to all clients to ensure your business is top of mind as we move through 2021. And devise a market positioning plan to differentiate your business from your competitors.
Did you know that 52% of consumers have purchased more from a company after a positive customer experience. Source: ZenDesk
And did you know that on average, loyal customers are worth up to ten times as much as their first purchase. Source: Marketing Tech Blog