UK consumers spend approx. £799m on Father's Day

UK consumers spend approx. £799m on Father's Day

UK shoppers intend to spend more on Father’s Day this year, with total expenditure on the event forecasted to reach £799m, according to research by retail and shopper marketing agency Savvy.

The poll found 45% of consumers will be trading up to buy more expensive food and drinks to celebrate the occasion, while buying a personalised gift is on the cards for 46% of shoppers.

However, the survey found 70% of shoppers are bored by the Father’s Day products in shops and 58% of consumers say that they would spend more if better gifts were available.

The research found that 65% of consumers plan what to buy ahead of the day and 47% will be leaving gift purchasing to the last minute.

Alastair Lockhart, insight director at Savvy, said: “Father’s Day marks the end of a solid performance for the events calendar during the first half of 2018, which has provided some positivity in an otherwise challenging retail market. Following on from the feel-good warm weather of May and early June, and overlapping the start of the World Cup, Father’s Day looks set for a strong sales performance.”

In addition, the poll found shoppers located in the north of the UK are more likely to get involved in Father’s Day, while consumers aged 35-44 are most likely to participate, followed by those aged 18-24.

(Article by Liz Wells,

For some Father’s Day gift inspiration view our range of delicious food and drink hampers and pampering gifts, all delivered with a hand written note for that extra personal touch.